EXCERPT FROM THE STUDY
Mass media has a great impact in modeling of public opinion by the wide range of methods to change people’s view about a particular issue. This is why Winston Churchill remarked that "no such thing as public opinion but published opinion". Public opinion can be defined can be expressed in many ways such as writing letters to public officials, holding meetings, engaging in public demonstrations, editorial comments, election results, plebiscites, and radio or television talk shows.
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